Cov Menyuam Lub Khaub Ncaws Lub Khw Tshawb Lag Luam
Feb 22, 2019
Ob tus me nyuam txoj cai ntawm kev txhim kho kom tag nrho, kom qhov qub txav ntawm kev loj hlob ntawm leej niam leej txiv thiab tus me nyuam kev ua lag luam ntxiv tshiab kev loj hlob, thiab ua ib leej niam thiab me kev lag luam hauv kev yoojyim tshem tawm ntawm cov khoom tu plab, tab sis tseem tau tsim kom muaj kev tsim kho ob lub caij nplooj ntoos hlav, raws li cov txheeb cais, Suav tus me nyuam cov ntaub ntawv thiab cov ntaub so hauv tus me nyuam tau tsib xyoos dhau los tau muaj kev loj hlob sai heev, thiab nrog kev tshwm sim Lub khw xav tias qhov kev sib koom ua lag luam tseem nce siab. "Los txhim kho kev sib tw ntawm Suav tus me nyuam muag ntaub lag luam, cov tuam txhab thiab cov npe ua ntej yuav tsum txhim kho cov khoom zoo, uas yog thawj tus neeg tsav tsheb hloov hom," said Li Yujing, senior tshawb fawb soj ntsuam ntawm Enmint. Hauv tag nrho cov khoom muag ntawm tus me nyuam cov pawm, lub caij ua pa yog qhov tseem ceeb rau niam. "
Lub tshuab ua pa ntawm qhov khoom yog tus yuam sij
Enmint cov ntaub ntawv hais txog ze li ntawm 60% (66%) Cov niam txiv suav hais tias lawv yuav hloov lwm tus me nyuam siv ntaub qhwv lub npe vim hais tias muaj cov khoom zoo, raws li lo lus ntawm lub qhov ncauj (61%), raws li kev tshawb fawb tshiab hauv cov ntaub qhwv thiab cov ntaub so rau me nyuam yaus - Tuam Tshoj, 2016.
86% ntawm leej niam uas thov kom txaus siab txog kev ua pa, nrog qhov siab tshaj plaws txaus siab ua lub luag hauj lwm (91%), absorptive Capacity (90%) thiab mob siab rau qhov tawv nqaij (90%), qhia hais tias breathability yog tus yuam sij rau kev txhim kho tag nrho neeg txaus siab.
Product Visibility txiav txim siab hloov daim ntawv hloov
Ntxiv rau cov khoom zoo thiab lub koob npe zoo, ib nrab (49%) Niam kuj txiav txim siab los hloov tus me nyuam cov npe ntawm daim ntaub plaub raws li seb lub npe yog qhov paub zoo. Cov niam txiv uas tau khwv tau tshaj 22,000 yuan hauv ib lub hlis feem ntau yuav raug cuam tshuam los ntawm cov khoom muaj feem xyuam, xws li "hom lag luam zoo (56%)" thiab "International Brands (30%)".
Qhov no qhia tau tias cov tuam txhab thiab cov npe yog nqis peev pab rau cov lag luam tawm tswv yim, lag luam los sis lag luam yog tias lawv yuav tsum nkag mus rau hauv lub chaw muag khoom noj qab haus huv siab.
Khoom nta thiab lub ntim tsis muaj kev pom zoo
Kev soj ntsuam cov lus nug tau pom tias "yooj yim siv (49%)" thiab "Ib qho yooj yim mus nqa (40%)" kuj yog cov tseem ceeb tshaj plaws uas coj cov niam los hloov tus menyuam lub npe paj paws.
Qhov tseeb, txij thaum xyoo 2013 txog rau xyoo 2015, tus menyuam yaus ntaub so, qhov feem cuam ntawm "portable" claims tau nce ntawm 0% mus rau 12.5%, thaum siv cov ntaub ntim yoojyim tau muab ntaub qhwv lub hnub ntawm 2.2% mus rau 7.5% hauv tib lub sijhawm . "Cov neeg tau txais kev pab yog nrhiav cov me nyuam me thiab cov ntaub so rau me nyuam kom pab txuag tau lub sijhawm thiab kev siv zog. los qhia cov neeg siv tias cov khoom siv tau ua tau raws li lawv cov kev xav tau, xws li high-end thiab yooj yim mus nqa, thiab lwm yam. Nws kuj yog qhov uas tsim lub lag luam tsim thiab tshiab cov cuab yeej ua lub luag haujlwm.
"Li Yujing, ib tug kws tshawb fawb txog kev tshawb fawb ntawm British Westminster, txuas ntxiv mus raws li kev soj ntsuam cov neeg tshawb fawb, Cov neeg siv Suav siv cov me nyuam me thiab cov ntaub qhwv lub cev rau ntau zaus.
Lawv siv tus me nyuam mos (51%) ntau dua thaum lawv nyob hauv tsev thaum nruab hnub, thiab yuav siv cov me nyuam mos liab thaum hmo ntuj los yog thaum lawv tawm mus.
Thaum mus rau kev lom zem, cov feem pua ntawm cov neeg siv cov ntaub so rau me nyuam thiab feem ntau ntawm cov ntaub so, feem ntau ntawm 58% thiab 33%, raws li kev ncig xyuas tebchaws, 54% thiab 31%, thiab feem xyuam nrog tsev neeg thiab cov phooj ywg, 53% thiab 29%, feem. "Peb daim ntawv ntsuam xyuas pom tau tias cov tuam txhab thiab cov npe muaj lub sijhawm los nthuav lawv cov khoom siv los sib txawv los siv cov khoom siv ntau yam, los yog los txhawb kev siv cov khoom yooj yim, piv txwv, los ntawm kev qhia ntau tus me nyuam cov pawj siv rau cov xwm txheej siv, xws li cov me nyuam mos" tsaug zog pawm tag nrho Hmo Ntuj, "Yu Jing hais ntxiv.